Rob Thomas

Rob Thomas is Senior Vice President Software and Chief Commercial Officer, IBM. He leads IBM’s software business, including product management and design, product development and business development. In addition, Rob has global responsibility for IBM revenue and profit, including worldwide sales, strategic partnerships and ecosystem. Rob has also overseen numerous transformational acquisitions, representing over $30B in transaction value.

Rob is the author of four books on technology and innovation. His most recent book, AI Value Creators, was released in 2025 and shares practical ways to plan your generative AI journey to take maximum advantage of this new innovation while transforming your business. Rob’s other books – Big Data Revolution, The End of Tech Companies and The AI Ladder: Accelerate Your Journey to AI – provide essential advice for business leaders on how to navigate the technological transformations that have defined the past decade.